Although process implementation might sound contrary or inhibitive to the creative process, it’s necessary to improve job management and, consequently, increasing creative time. Introducing the proper processes will ultimately help your agency unlock longer and resources to complete creative work for clients because it introduces scalable and repeatable structure.
Read on for 3 tips which will help agencies improve job management and maximize creative time.
Improve Job Management
To ensure a prime quality of service, every job can (and should) be completed within the same set of steps. Whether you’re completing an internet site redesign or filming a poster, the work will vary from client to client, but the steps taken to complete each job or service will remain identical.
Even if you recognize the steps by memory and your team is trained on the way to complete a specific project, standardizing your job workflow could be a best practice for agencies and businesses who are looking to grow since it’ll make this information more accessible to your team (especially new members).
Often, the simplest thanks to starting with standardization are to require a pen to paper and easily document every job and/or service you offer:
Pro tip: If you don’t know where to begin when attempting to document employment, review a completed job that went very well, then try and break it down using the steps mentioned above.
Standardization can take your time upfront, but it’ll help streamline the way your agency operates.
Once your processes are standardized and documented, it’s easy to show these steps into a template that may be duplicated and applied to future jobs.
Templates are designed to be copied. By applying a template that has every step, cost, and milestone related to the work, you’re already setting your aggroup for achievement. Using job templates also will help to avoid wasting time on the executive tasks related to fixing new jobs – time that might be better spent completing the creative work for a selected client.
The use of templates isn’t limited to employment workflow, however. When your processes are standardized, you’ll also create templates to hurry up the repeatable tasks within your job workflow – some common examples include templates for emails, quotes, invoices, and reports.
Job management software like IssueTrail allows for jobs to become templates that include milestones, tasks, and costs, and build templates for quotes and invoices (learn more about IssueTrail templates here!).
Process implementation is an ongoing activity. It’s important to regularly revisit your processes and introduce improvements that may further unlock efficiency!
Often, the challenge with process improvement is pinpointing exactly which part(s) of the method must be improved. the simplest thanks to getting this information are by gazing data from previous jobs.
Job management software (such as IssueTrail) can turn job data into reports that make it easy to gather insights and highlight opportunities for improvement. Some examples of reports you can run in IssueTrail include:
Profitability report – Understand estimated versus actual costs on jobs so you’ll approximate gross profit margin, quote accurately, and increase profitability
Time and efficiency report – Understand time spent on tasks to research staff performance
Ensure reporting and measurement is integrated into your job workflow so you’ll constantly learn and improve the way you manage jobs.
The right processes, templates, and reporting will help improve the work you are doing for clients, increase creative time, and enable you to require more projects.
Introducing this kind of structure may appear counterintuitive to the creative process, and might even be intimidating. Ultimately, it’ll facilitate your unlock time to try to what you are doing best – be creative!